Keywords research is certainly one of the most important job throughout the whole process of creating a website, with that you’ll find your niche. It’s also true for those who sell on Amazon, eBay, etsy etc. Cause SEO is just everywhere, and keywords is certainly an inseparable part to SEO, the only difference is that you may be working with Google, Bing, Amazon or App Store, of course, ultimately your only concern should be your target users or customers.
In this article I’ll summarize the methods or keyword tools to help you find useful keywords
Google Search Drop-down List
This should be familiar to you if you ever used Google, type in any word in the search box, you’ll most likely get a drop-down suggestion list and instant search results as well. Take iPhone case charger for example, Google is guessing what we want while we’re typing,
You may be wondering what happened in the background, let’s dig in a bit and try to understand what’s behind it:
- Google collected all the keywords from searchers, and put the keywords in its large database(s), then it will suggest keywords to users based on its algorithm
- Part of the keywords were pulled out from Google Adwords
The process can loop on, a keyword research will result in an iteration of keywords drop-downs. You’ll get a large amount of keywords list by putting these keywords back in the search box.
Google Related Search
If you scroll down to the bottom after a search, you’ll get a list of recommended keywords in the related searches section. This is also a good source to add keywords to your list.
Likewise, repeat searching keywords from this recommendation, you ‘ll get a large database of keywords.
Analyze Competitors’ Keywords
I believe most of you have heard of this method, let me tell you what can be done:
- Visit your competitors’ website
- Select a page(home page or any other page), press command + option + u(Mac, press control + alt + u on PC) or right click and select View Page Source
- Press Command + F(Ctrl + F on Windows)
- Type keyword and find the keywords your competitor use
With this method you can find your competitors’ keyword quite effectively, you may have guessed it, you can use the same method to analyze H1, meta title and meta description for keyword ideas.
I often use this trick, I’ll go the bullet point and comment section of my competitors on Amazon whenever I’m doing keyword research. With the ratings and reviews on Amazon, we’ll learn how to describe the item and feedbacks from customers.
As a shopping platform, for most orders on Amazon(except for click farming), customers will write down their true feeling, comment is a great feature to learn how the customer think of these products.
Keywords may be found in product title:
and in user’s comments as well:
By analyzing titles and comments, you’ll get the ideas on how to expand your keyword database and learn how would your user describe the product.
I’d recommend you analyze top sellers of your competitors on eBay, usually I will look at:
- Product title
- Gray short description below the title
In the above image you may see the blue title and gray description, that’s a good source for keywords. In the above example, we can get keywords like: digital camera, [color], ‘MP’ for megapixels, photo accessories, replacement parts, lenses, filters, and optical zoom.
Let’s check on a specific product, attributes are in fact very important: S3600 HD VR, tripod, 8GB, and 2 yr warranty
Wikipedia is the almighty tool, usually people wouldn’t think of it while collecting keywords:
For example: https://en.wikipedia.org/wiki/Headphones
You may easily find that there’re many other keywords for headphones:
Headphones are also known as earspeakers, earphones or, colloquially, cans.
The other type, known as earbuds or earpieces
Lots of web masters would like to use keyword tools, but did you know that you can also use websites like Yahoo Answers?
The way users ask questions is actually a great place for understanding customers’ requests, that’s actually way better than polls. The true needs are behind these questions.
Doing SEO based on these questions is quite relevant, it will solve the real problems from your visitors.
This works the same way as Amazon comments and Yahoo Answers. Every vertical has at least a couple of review sites, it’s a good habit to check out these reviews.
Take led light bulbs as an example, 1000Bulbs.com is a competitor, it has lots of reviews on different review sites:
Needless to say, ResellerRatings is a review site, then you can collect descriptions of products from these customers.
How would the users describe products in emails(or through live chat)? I know many site owners wouldn’t think of it, but this time it’s your own user, even better than the review sites & comments.
Your Own Site’s Data
We all know that there’s some limit on showing keywords from organic searches.
The ‘keyword’ (not set) simply identifies traffic that doesn’t arrive via a particular keyword and hence may not come via any search at all.
The keyword (not provided)describes organic searches that are being hidden from your view, to provide a measure of privacy for users.
You may have noticed that No. 1 and No. 2 search queries are not provided and not set, Google started to encrypt results from searches since 2011 to protect users’ privacy.
However, we are able get the on-site search terms on Google Analytics:
From the Search Terms report you can find how users search on your site:
You’ll need to adjust the Site Search Settings in View Settings before getting the Search Terms report. Turn on the Site search Tracking option, and set Query parameter according to your site search parameter:
Probably most of you didn’t even know Google Correlate, with this tool you can get related keywords, let’s take the keyword lose weight as an example:
And you’ll get:
to lose weight
how many calories
lose 20 pounds
eat to lose
to walk out
It’s a great to help you get more keyword ideas & suggestions.
Top Searched Articles
We’ve ananlyzed our competitors’ websites for keyword ideas, in fact, we can also analyzed the top searching posts and get more keyword ideas.
For instance, I want to find the hot articles on “affiliate marketing”, then we can use the same method in Google Search Drop-down List section:
In the above example we searched with keywords+space+most popular posts/sites/articles.
Find these articles and analyze how these posts become popular.
This tools is similar to Wikipedia, it helps you to extend keyword ideas, as you may see in the following screenshot, with headphones, we get these suggestions: earphones，transducer，listener，elector，ear，intercom
Dictionaries include definitions of your keywords, so we can get lots of suggestions. With Thesaurus or Dictionary we’ll get the definition and synonyms:
Amazon Search Drop-down List
Like Google Search Drop-down List, the suggestions from Amazon are very powerful, again let’s take headphone as an example, Amazon gives out the following hints: