10 Key Reasons Most Marketers Fail on Instagram

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Introduction

1. 10 Key Reasons Most Marketers Fail on Instagram

Reason #1 One-time big-time paid marketing campaigns
Reason #2 Promoting direct conversion links
Reason #3 Unreasonable suspicion of influencers
Reason #4 Choosing to be antisocial
Reason #5 Relying on substandard photos and videos
Reason #6 “Build it and they will come” content strategy
Reason #7 Failure to repost others’ niche-specific content
Reason #8 Failing to call Instagram feed views to action
Reason #9 Using no hashtags or using the wrong ones
Reason #10 Posting off-niche content

2. You don’t have to fail

3. Instagram success is about persona

Step #1 Find your competitors on Instagram and reverse engineer them
Step #2 Curate top notch content and mix in your reverse engineered content
Step #3 Adopt a content-first sales funnel
Step #4 Use Facebook’s ad retargeting system to pull Instagram users deep into your funnel
Step #5 Pay and interact with niche-specific Instagram influencers
Step #6 Continuously optimize all parts of your funnel

4. Find your competitors on Instagram and reverse engineer them

5. Curate top notch content and mix in your reverse engineered content

6. Adopt a content-first sales funnel

7. Use Facebook’s ad retargeting system to pull Instagram users deep into your funnel

8. Pay and interact with niche-specific Instagram influencers

The 4 key signs of fake influence

Sign #1 Equal following and follower ratio
Sign #2 Low engagement ratio
Sign #3 The obviously ask for money
Sign #4 No niche specializtion

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9. Continuously optimize all parts of your funnel

10. Best practices

Document your efforts
Focus on numbers
Start with influencers using a slow and low strategy
Optimize using an elemental approach

Conclusion

 

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